and attention to the preparation of meals, their completeness and diversity. This can cause obesity and related cardiovascular diseases, and sometimes psychological discomfort caused by clumsy figure, and low physical capacity of the organism. Inadequate nutrition, along with depleted and genetic modification of foods cause the body's increasing
demand for dietary supplements. Therefore, unorganized and just emerging Polish market supplements and dietary foods is one of the most prospective areas for investment, which is confirmed by examples from many countries of Western Europe.
VITAMIN STORE is a professional response to the increasing market demand and a great way to organize and achieve commercial success. VITAMIN STORE ® is the first and largest Polish retail chain of food supplements and dietetic foods, which thanks to the good idea, the concept of proper and consistent operation is one of the most dynamically developing franchisee systems.When formulating a plan of action, strategy and brand image, the system of work and choice assortment of worked the best and most experienced specialists in the manufacture and sale of dietary supplements. Design and aesthetics of chain stores VITAMIN STORE® was determined by graphic artists and experts in marketing in the retail trade, which the stores are visually attractive and frequented by customers.
The target groups of customers VITAMIN STORE are economically active people, the middle and upper classes on fixed incomes, and those actively practicing sports.
The current research on the lifestyle of consumers in our country confirm that the rapidly increasing group of people who want to actively influence their health, body and feelings through appropriate lifestyle and supporting these supplemental plans.
